Economics

[1] Viral marketing, product placement, and extensive consumer data gathering enable consumer advertising to reach its tentacles of influence deep into our lives. Disposable income and malleable social identity make youth a desirable demographic for commercial advertising. Unless they have the power to question and resist, youth can be formed into ultimate consumers. [2] Aware […]

[1] This edition of JLE is devoted to an ethical consideration of the relationship between consumerism, advertising and young people in the first third of life. Consumer advertising can be viewed from many different ethical angles. Perhaps the most obvious ethical questions relate to areas such as the social, political and environmental limits of consumerism, […]

[1] One of the most insidious aspects of the omnipresent advertising and branding that rule the lives of children and youth is the way it perpetuates a vastly diminished understanding of life in human society. Advertising portrays a world in which there is no poverty, there are no workers (and if there are workers, they […]

[1] The advertising world has always been a bit of a mystery to me. I understand the concept of telling others about your product or service so that they might buy it. But the industry has exploded over the last several decades as I’ve crossed from my young adulthood of the 80’s and 90’s and […]

[1] At the University where I serve as campus pastor, an undergraduate named James1 has found himself a lucrative job. He works as a Red Bull Student Brand Manager, which means he gets paid to attend campus events and hand out free cans of Red Bull energy beverage, take photos at parties and write blog […]

Today’s young people are being socialized in a culture that projects a distorted sense of identity and agency. [1] Let me explain. Joyce Mercer, a practical theologian and professor of Christian education, makes the bold and startling assertion that American capitalism has remade and restructured childhood.1 Branded at an early age, young people are socialized […]

[1] “Is that really what it’s like in the United States, Heidi?” asked an elderly friend as we sat around the kitchen table one afternoon. “Isn’t it true that everybody has their own bedroom and their own house? That everybody has cars and big televisions and internet in their houses? I’d never go myself; I’m […]

[1] The oracle in Isaiah 2:1–5 presents a vision of what life will be like when Zion is established as a worship place, and all the nations of the world follow God’s teaching.1 It is a picture of the world as it should be, as opposed to the world as it is. For Isaiah’s original […]

[1] Today’s reading from Jeremiah casts a lovely and hopeful vision for a future when God’s law is “written on the hearts” of the people, and when friendship with God is so obvious that no one needs any convincing. Imagine the profound reformation required for us humans to reach that point! Although we trust that […]

The Parable of the Unjust Steward (Luke 16:1–13) [1] Easy parables are all alike; every difficult parable is difficult in its own way. In the case of the unjust steward, much of the difficulty lies in trying to distinguish what precisely is praiseworthy in the unjust steward’s actions. The traditional interpretation has been that the […]